In today’s world, businesses need to be sure that they are on an even ground with the competition. Actually, they need more than that. They need an edge over the competition. This usually means technology. Customer relationship management software (CRM) – a powerful system that connects all the data from your sales leads and customers all in one place – can give large and small businesses alike that edge. What is CRM and what are its benefits for businesses?

What is CRM technology?

As we said in the beginning, CRM stands for customer relationship management. CRM is a tool or system of tools that help businesses aggregate and analyze customer data in a way that both customers and companies can benefit. With CRM software you can store all your prospects and customers, make calls, send emails, create reports, schedule appointments, add notes, and manage your pipeline all within the realm of this remarkable tool. Because customers’ data is tracked and analyzed rapidly and accurately using this tool, businesses can cater to their customers, improve service and interaction, etc.

The Four Main Types of CRM Software

Here are the four main types of CRM software:

  • Conversation CRM – This kind of CRM is built around the conversations your team has with your customers and contacts
  • Leads and Deals CRM – This kind of CRM helps your business track potential customers and clients as “leads.” Once these leads are converted they become “deals.”
  • Contact CRM – Contact CRM software helps you gather as much info as you can about the people you are communicating with.
  • Marketing CRM – Marketing CRM software helps keep track of your marketing campaigns and its data.

3 Essential CRM Benefits for Small Business Marketers

Some of the key benefits that all small business marketers can reap from CRM technology include:

  • Provides a central hub for audience data – Small businesses can create a centralized hub in which they can store actionable data on customer trends, behaviors, etc. CRM software lets companies do this.
  • Allows a seamless connection to your key marketing channels – Your marketing efforts are an essential part in helping to sustain and grow your business. And while large companies have the advantage of having huge marketing departments, smaller ones often do not. CRM software lets you manage market data and gain customer insights in a way that is comparable to businesses with large marketing departments.
  • Gives users the ability to test, learn, and iterate on campaigns – CRMs help you learn what is and is not working with your business and its campaigns.
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